Women's
One moment
Our Brand
It all started with a simple sticker that shared three powerful words, slow yourself down.
One moment
It all started with a simple sticker that shared three powerful words, slow yourself down.
Behind the brand
Three words on a sticker, a shave ice truck in Hanalei, and a slow life on the north shore of Kaua'i.
When we traveled the world with our family in 2011, we carried stickers with a simple yet powerful message: Slow Yourself Down.
We saw people all over the world resonate with it, and from there, Slow Yourself Down was born.
It was during this same chapter that the documentary Given was filmed.
It was a commitment that was new to us. We'd been professional athletes for what felt like forever, but we quickly realized we loved it.
We also thought, "let's make a few Slow Yourself Down shirts and see if they sell." They did, and from there we built a little storefront off the back of the truck and shared the reminder to slow down with everyone who came through the little town of Hanalei.
We leaned into our love for the planet by seeking out manufacturers that use ethically sourced materials.
This spot also became home to Aarozz, Aamion's dad, and his incredible tie-dye creations, and to Aave, Aamion's mother, and her cut-and-sew silk dresses, still the only place on the island you can find them.
We hear over and over how our home store in Hanalei has a feeling, a vibe, that's unmatched anywhere.
With our Wishing Well Coffee & Tea House opening just a handful of yards behind the Slow Yourself Down store, it has become a place visitors and locals seek out daily.
We call our home store the cream in the middle, where people can fill their water jugs for free and browse the unexplainably soft, artistic threads of Slow Yourself Down.
See you soon.
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