
Shop Women's
One moment
It all started with a simple sticker that shared three powerful words, slow yourself down.
Slow-living essentials
Designed in Hanalei, Kaua'i.
Organic cotton, art drawn by hand.
Soft on you, softer on the land.
The pieces our customers keep coming back for. Real reviews, real love.


Most loved right now
“The coffee cup is perfect for my morning cup. The design is beautiful!”
— Ericka
From seed to stitch. How everything we make gets made.
It starts with organic cotton, grown the patient way, without synthetic pesticides. That's the GOTS-certified part.
We make it through To The Market, so the people who sewed it earned a fair wage in a place worth working.
Then we finish it with art we draw by hand, on cotton soft enough to become the one you reach for first.
New arrivals, fresh off the line.
Talk Story · the Slow Yourself Down newsletter
Postcard-sized notes from Hanalei. Stories, drops, and small good things. Your code arrives right away.

From the journal
Hand-written words on the people, places, and processes behind what we make.
From the ʻohana
Real words from folks slowing down with us, across every jar, tee, and book we make. No filters, just honest aloha.

Best Shirt Ever
I am pregnant and this shirt is honestly the most comfortable thing ever. The oversize fit is so great for my baby bump and the material is sooo soft and comfortable- I usually would wear a medium or maybe a large but I got an XL just to be super comfy (I’m 5’10” and 180lbs now in the 3d trimester!) and it’s perfect. Couldn’t be happier I wear it constantly.
S.
Perfect for everyday!
These glasses are the perfect size for soft drinks, mixed drinks, and storing liquids with the lid. We also love the Slow Yourself Down message - it’s a great reminder of our trip to Hanalei.
Dina Black
Love my new cup
Great product. Love the sayings on the cup. Staff is very friendly. Maybe the company can come up with a cup that will fit in a car cup holder. That would be another purchase for sure.
Shannon Weeman-McQuain
Material is amazing
The Tee shirt fits my husband perfect and the material is very soft. He loves it and I love it on him.
Customer
Love this shirt!
It's cozy and fits perfect. Absolutely love it.