
Shop Women's
One moment
It all started with a simple sticker that shared three powerful words, slow yourself down.
This week only
Every regular-priced piece. It applies itself at checkout.On every regular-priced piece. It applies itself at checkout, no code to remember.




First time online
53 hand-dyed tees, each one different. When they're gone, that's the batch.
See the dropSlow-living essentials
Designed in Hanalei, Kaua'i.
Organic cotton, art drawn by hand.
Soft on you, softer on the land.
The pieces our customers keep coming back for. Real reviews, real love.


Most loved right now
“The coffee cup is perfect for my morning cup. The design is beautiful!”
From seed to stitch. How everything we make gets made.
It starts with organic cotton, grown the patient way, without synthetic pesticides. That's the GOTS-certified part.
We make it through To The Market, so the people who sewed it earned a fair wage in a place worth working.
Then we finish it with art we draw by hand, on cotton soft enough to become the one you reach for first.
New arrivals, fresh off the line.
Talk Story · the Slow Yourself Down newsletter
Postcard-sized notes from Hanalei. Stories, drops, and small good things. Your code arrives right away.
From $10
From the journal
Hand-written words on the people, places, and processes behind what we make.
From the ʻohana
Real words from folks slowing down with us, across every jar, tee, and book we make. No filters, just honest aloha.
Beautiful Tee & soooo soft!
This is the softest tee in my closet! I got the pink tie dye and am so amazed at how good the colors look- truly a one of a kind work of art.
S.H.
Love the organic cotton
Purchased this t-shirt for my husband. The color is beautiful and it is very soft. He loves it
Robert M
Birthday gift got my daughter. Dhrr we vests it’s the best sweatshirt she has ever owned.
Customer
The coffee cup is perfect for my morning cup. The design is beautiful!
Customer
It's a very comfortable and well-made hoodie!