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One moment
It all started with a simple sticker that shared three powerful words, slow yourself down.
Slow-living essentials
Designed in Hanalei, Kaua'i.
Organic cotton, art drawn by hand.
Soft on you, softer on the land.
The pieces our customers keep coming back for. Real reviews, real love.


Most loved right now
“The coffee cup is perfect for my morning cup. The design is beautiful!”
— Ericka
From seed to stitch. How everything we make gets made.
It starts with organic cotton, grown the patient way, without synthetic pesticides. That's the GOTS-certified part.
We make it through To The Market, so the people who sewed it earned a fair wage in a place worth working.
Then we finish it with art we draw by hand, on cotton soft enough to become the one you reach for first.
New arrivals, fresh off the line.
Talk Story · the Slow Yourself Down newsletter
Postcard-sized notes from Hanalei. Stories, drops, and small good things. Your code arrives right away.

$48
From the ʻohana
Real words from folks slowing down with us, across every jar, tee, and book we make. No filters, just honest aloha.
One of the comfiest hoodies EVER!!!
I can't express enough how snuggly comfy this hoodie is - i don't know if it's because of the organic cotton material or if it's an article of clothing made with love and care, but whatever it is, it works! Can't wait to sport this hoodie in the chilly fall weather.
Kate Martin
From the journal
Hand-written words on the people, places, and processes behind what we make.
Love them!
These are great jars which are very versatile. I use them for almost everything from storing my homemade spices and sauces to an every day drinking water glass. I love the beautiful design so much that I bought several sets for myself and family members.
Erica Gutierrez
Ordered from Cali
Ran into these shirts while traveling and I had to order more a year later they are so soft. I am a women’s small and ordered a men’s small for a little over sized fit
Paul Pastore
Slowing’ Down!!!
Great looking hat! When I’m not wearing it outside I keep it beside my laptop to remind me to SLOW MYSELF DOWN when I write. 😎 🤙
Amy Campero
My new favorite hat!
I love the fit, style and colors! I got a compliment on it today from a friend- it’s the best!