Thoughtful Articles

Product creation literally starts at the roots. Everything is made of something - cotton, stainless steel, rubber, glass, plastic, etc… I think as consumers, it’s an easy thing for us to overlook all of the steps it takes for a product to come to life. But at the very start? The material! For our apparel, we’ve chosen organic cotton.

Not just any run of the mill cotton, GOTS (Global Organic Textile Standard) cotton. I could get into the nitty gritty of what that all means, but put simply, this certification is only awarded when the product is cared for from root to fingertip. From the cotton growing processes to the production to the humans that work their magic to create your products. Production requires strict environmental and energy output mandates, wastewater treatments (no toxic dyes, heavy metals or endocrine disruptors!), etc…

And for social responsibility, every maker is required to pay fair wages, have safe working environments, allow no child labor and maintain reasonable working hours. Every step matters when bringing a product to life and we are so grateful to be able to support a mission that treats the entire process thoughtfully.

I have touched and felt every possible textile there is, and trust me when I say, our organic cotton apparel is some of the softest available PERIOD. What you may not realize about apparel is that it is often finished with a wash of some sort.

We have selected the most eco-friendly of the washes (enzyme garment wash!) that leaves our clothes buttery soft. It uses natural enzymes to break down stiff fibers, which not only gives you that super soft hand feel, but also increases the durability and lifespan of our product.

All of this matters because we genuinely want you to WANT to wear our product. Firstly, because we care that you’re happy! But secondly, because we need you to help spread our message! What you feel emotionally as a consumer matters just as much to us as what you feel on your skin. We hope that our product leaves you feeling incredible all the way around.

All of our apparel product comes with a little tag that illustrates its impact on the environment. And each year we provide, via our website, an overall report of these metrics. It’s truly astounding what we’ve been able to accomplish through our mission of thoughtful product creation.

Seeing these numbers first hand helps to keep us motivated that we are doing the right thing; for you, for us, and for Mama Earth and her inhabitants. When something is made with love, you feel it. We can also attest to this impact, with stories of folks in store or via email after an online purchase, who have been moved by what we’re doing. When we work together as a collective, to be thoughtful and loving, it’s transcendent. We feel so lucky to be even the smallest part of this!

The beautiful part about our products is that, because it’s made so intentionally and with such consideration, it will also outlast any other product in your closet. Sure, you can choose a less expensive product from who knows where, made with who knows what, but our product gives you the opportunity to make an investment; a choice that not only feels good on an emotional level, but also feels good on a physical level.

So much of slowing down is rooted in both intention and attention, which can become difficult in our face-paced, instant gratification society. So we’ve done all the work for you. You can trust that what you purchase from us considers not only our planet but its people. Slowness can start simply, and in our case, very comfortably! We’ve made it easy for you to invest in a thoughtful product that carries the reminder to slow down.